box turn effect

I want to implement box turn effect as in the following site when mouseover

(please see the boxes below animation)

http://pepsi.com/

It is made using flash,but i want to develop it using other than flash. will it be possible?

From stackoverflow

• You can do this in something like jQuery. There are plenty of examples where you can turn a div and all you need to do is when the div is at it's narrowest then you substitute the graphic for another one and continue turning.

  Though I have to agree with @Peter, Please don't!

  http://lab.smashup.it/flip/